Product Core Values
Creators
Avatars are a powerful creator tool.
Avatars infuse creativity allowing creators to express themselves in ways that transcend traditional video content.
Avatars act as a liberating (anonymous) medium, enabling creators to craft and share their narratives without the weight of social pressures or the fear of judgment. This not only fosters a more inclusive environment but also fortifies an authentic connection between creators and their audiences.
By embodying their digital personas, creators can establish a distinctive brand identity that resonates more deeply with young viewers, enhancing both engagement and loyalty.
Viewers
New dimension to viewer experiences.
Avatars serve as a gateway to new forms of brand connection for their favorite creators, whether through virtual goods, interactive experiences, or personalized content.
The ease of avatar-based content creation lowers the barriers for aspiring creators, democratizing the platform and inviting a broader spectrum of voices to join the conversation.
Moreover, Avatars facilitate richer social connections, enabling viewers to interact with each other and with creators in immersive, engaging ways that were previously unimaginable.
YouTube
A strategic leap forward.
YouTube elevates its brand affinity & pioneers a new business avenue beyond traditional advertising.
Opens the door to monetization strategies centered around virtual goods, subscription services, and exclusive avatar experiences.
Furthermore, as the digital world increasingly shifts towards virtual and augmented realities, YouTube’s investment in 3D avatars lays the groundwork for future innovations in virtual consumption and interaction. This foresight ensures that YouTube remains at the forefront of digital content evolution, continuously adapting to and shaping the future of media consumption.
Design Language
Requirements
Inclusive - Can handle deep customization.
Fun - Makes you smile & rewards with joy.
Full Body - Head to toe full body Avatars.
Expressive - Powered by your performance.
Believable - Can host branded content well.
Memorable - Becomes iconic over time.
Feasible - Works on all Android devices.
Anchor
Democratize V-Tuber technology for all.
User Research
Agencies & Partners
Related work
